Sustainability & Design: Environment-Business Interaction

The Dictionary definition of “sustainable” are either of the following:

  • Capable of being supported or upheld, as by having its weight borne from below.
  • Pertaining to a system that maintains its own viability by using techniques that allow for continual reuse.
  • Able to be maintained or kept going, as an action or process.

We often use this term a lot in business, design, process as an attribute but it is very less understood as many do not know much about the same, which is the same belief which Mr. Lancy Hosey, an Architect, Expert In Sustainable Design and blogger at Huffington post shares. Most of the times, sustainability is often understood to synonymous to saving the planet, conserving the environment, but in reality, it is much more than just this. The earliest use of this term has been in context to creating a balance between not just humans & environment, but also the impact of culture, art, economy, nature, and Human. Sustainability design holds a value in economic, social, and environmental integration.

A sustainable design strategy consists of three levels of potential impact of product redesign:

These levels mostly overlap at the edges and several strategies can be used at different multiple layers. While optimizing or altering the existing system, the most important thing is to realize that the core idea does not dissolve, and it enhances the functionality better, reflected either through the economic change in the product or the functional change. In the world of software, the optimization process becomes easy to map and the progress can be defined. When products with such levels are build, they are bound to be sustainable as the principle belief is to create a harmony between man, environment, and culture.

We have seen the impact of sustainability on economies, nation and industries who are receiving tremendous growth. One such nation who truly believes in the principle of sustainability is Bhutan. This attribute reflects in everything they do from running industries to defining their economic growth, which is seen by the fact that 80% of Bhutan’s renewable supplies are utilized in India. It has become one of the greenest nations in the world as they truly believe in building sustainable products & economy.

Tools like Life Cycle Assessment (LCA) comprise of social, economic & environmental indicators and are determined to be used for knowing the degree of sustainability. Life cycle sustainability assessment (LCSA) refers to the evaluation of all environmental, social and economic negative impacts and benefits in decision-making processes towards more sustainable products throughout their life cycle. Increasing interest in developing methods to better understand and address the impacts of products along their life cycle has been stimulated by a growing global awareness of the importance of protecting the environment. Manufacturers and consumers should acknowledge the risks of trade-offs between possible impacts associated with products and actions taken for climate change issues and biodiversity. Presenting to you a case study of one of the youngest companies who truly reflects sustainability in most of their projects and plans.

Case study: About Crealoons

Crealoons is a design solutions company where the team brings a perfect harmony between mechanics, device modeling, space designing, culture and craft through multiple solutions which bring economic & functional sustainability to the global economy. They started with a vision to centralize & consolidate the market through innovations in product design. Their idea of sustainability in business is reflected by the research-oriented mindset of the team. Currently all their projects in space, structure, devices and electronics are based on the fundamental principle of Sustainability, Innovation and Simplicity. Crealoons Ventures conceptualizes, ideates, creates & builds products, spaces, architectural mock ups on 3D, Virtual walk through’s to bring your imagination to reality in a strategic manner. Everything they build reflects a balance between nature, culture, geography, human design & economy.

Their contribution to society is through building products based on innovations to let people understand the value of design in product making process.

Building sustainable and lasting business, products, designs, architectures, heritage archival and huge spaces is what keeps them going amongst all the hurdles and odds they face. They believe in the following quote,

“Business is not apart from society but a part of society”.


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